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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Xbox Music

15 October 2012
Microsoft unveils Xbox Music all-in-one music service on the cloud

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has today announced the launch of Xbox Music, what it is calling an “all-in-one” music service. The company says Xbox Music was built to combat the problem of fragmented digital media being split and incompatible across multiple devices.

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Sir Martin Sorrell

9 October 2012
WPP invests in German digital media company

Rachel Hawkes, account director, Elemental By Rachel Hawkes
WPP has this week announced a majority stake in German digital media agency k102 for an undisclosed sum. k102, which was founded in 2006, generated €1.3 million last year from work across brands such as Toshiba, Mitsubishi and Visit Malta.

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Hootsuite owl

4 October 2012
HootSuite to help businesses find social media ROI

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media management platform HootSuite has teamed up with Webtrends Analytics to deliver its customers with actionable data that joins what happens across their social media channels with their own websites.

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Hootsuite owl

4 October 2012
HootSuite to help businesses find social media ROI

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media management platform HootSuite has teamed up with Webtrends Analytics to deliver its customers with actionable data that joins what happens across their social media channels with their own websites.

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VisitBritain logo

10 September 2012
VisitBritain ready to capitalise on success of London 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
VisitBritain has announced it is ready to capitalise on the success of the London 2012 Olympics, launching a three-pronged marketing approach from today.

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Guinness World Record

7 September 2012
A Guinness World Record Holder

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As I blogged about awhile back – almost a year to the day actually – I was lucky enough to be one of 8,000 chosen to be a London Ambassador during the Olympics. Along the way, there was a treasure hunt... not just any old treasure hunt, but a World Record Breaking attempt treasure hunt!

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nokia-lumia-920-150px.jpg

6 September 2012
Nokia’s new Windows 8 phone the Lumia 920 officially unveiled

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As the rumour mill continues to go crazy with talk of the imminent iPhone 5 release, Nokia has made its own big release. In a joint event with Microsoft in New York, Nokia has officially unveiled its first smartphones using the Windows 8 operating system – and sees its share price plummet by 13%.

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Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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National Grid logo

9 July 2012
How utility company National Grid harnesses social media

Tim Gibbon, director Elemental By Tim Gibbon
The National Grid is a great example of how social media can be harnessed effectively to interact with audiences and should always be more than being sprawled across social networks. How does the utility company bring the channel into the fold without loosing sight of its wider objectives?

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