16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO
Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.
1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?
Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?
30 April 2012
Has your social media graph got enough Klout?
Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?
1 January 2012
Weight Watchers kicks off 2012 TV ad and social media campaign
Tim Gibbon
Weight Watchers UK appears to be the first brand off the mark to launch the first high profile 2012 TV ad, supported with social media marketing. Although pre-planned and expected, how will its early New Year campaign fair now it's out now?
17 October 2011
Social media budgets grow for global businesses
Tim Gibbon
The financial investment into social media is growing and set to grow further according to Booz & Co and Buddy Media. The joint ‘Media Campaigns to Capabilities Social Media & Marketing 2011’ report sourced input from over 100 global companies to produce its findings.
30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold
Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.
1 June 2010
Will the Rupert Murdoch paywall plan for The Times be a success?
Tim Gibbon
.net magazine asks Tim Gibbon, director at media consultancy Elemental whether a subscription fee (a paywall for the The Times and The Sunday Times) for online content will be a success for Rupert Murdoch's News International.
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