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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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Social advertising in the US

11 April 2013
Social media ad revenue to hit $11 billion in four years

Rachel Hawkes, account director, Elemental By Rachel Hawkes
US Social media ads to grow by $6.3 billion by 2017 according to a new report published by research and advisory company BIA/Kelsey

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3 April 2013
Twitter has another crack at helping businesses

Tim Gibbon, director Elemental By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business

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BIA/Kelsey social ad revenue report

27 November 2012
Report predicts social media ad revenue to top $9b in 2016

Rachel Hawkes, account director, Elemental By Rachel Hawkes
A new report forecasts social ad revenue will grow from $4.6 billion this year to $9.2 billion by 2016 – a compound annual growth of 19.2 per cent

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Useful Social Media logo

5 November 2012
Corporate social media specialists to meet in London

Tim Gibbon, director Elemental By Tim Gibbon
Social media specialists to meet in London for The Corporate Social Media Summit Europe 2012 from this Tuesday

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a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

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a4uexpo logo

16 October 2012
A brief recap of Day One at a4uexpo

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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