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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, has created a Pinterest USA vs. UK infographic.

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26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Rachel on do we finally have an iPhone killer in the Nexus One?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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