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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Useful Social Media logo

22 June 2012
Make way for the Social Media Marketing Summit Europe

Tim Gibbon, director Elemental By Tim Gibbon
The Social Media Summit Europe graces London early next week organised by Useful Social Media. A global brand focused event with attendees able to learn how they are using social media.

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Misha B

9 December 2011
The X Factor: Social media and the live shows infographic – Week 9

Rachel Hawkes, account director, Elemental By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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Twitter facts and figures by InfographicsArchive.com

23 September 2011
Twitter facts and figures by InfographicsArchive.com

Tim Gibbon, director Elemental By Tim Gibbon
There are plenty of Twitter facts, figures and statistics floating about, so what's the harm in sharing a few more. Courtesy of InfographicsArchive.com, Twitter fact and figures infographic is a collation of statistics gathered earlier this year.

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Twitter vs. Time battle

19 September 2011
When is the best time to Tweet? Twitter vs. Time

Tim Gibbon, director Elemental By Tim Gibbon
There's no doubt Twitter captures the imagination of countless people and media. So, how much time do we spend tweeting and what impact is Twitter having upon us? Lemon.ly has created a Twitter vs. Time infographic from January up until to September 2011 that unearths some interesting data. It's a great look at some statistics on Twitter and how people use it creating a brilliant 'battle of Twitter vs. Time'.

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Social Business Index by the Dachis group

19 September 2011
Social media agency lists online value of top social businesses

Tim Gibbon, director Elemental By Tim Gibbon
Last week social media agency the Dachis Group released a database they’ve dubbed the Social Business Index. It lists between 20,000 and 26,000 brands based upon data collated from range of social environments – including information from 100 million worldwide social accounts. The private version of the index was released in June 2011, tracking and monitoring social platforms with its specially created algorithm.

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Blogger Google Nissan number plate

25 August 2011
Why B2B blogging is important in the social media age

Tim Gibbon, director Elemental By Tim Gibbon
Business-to-business (B2B) blogging is possibly more important than ever before, especially as the number of social channels continues to be a challenge for brands. What are the do's and don'ts when managing a business blog? How should you plan content and develop a blogging strategy?

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.net magazine logo

1 December 2010
Tim on should libel law treat tweets differently from other published work?

Tim Gibbon, director Elemental By Tim Gibbon
.net big question asks Tim should libel law treat tweets differently from other published work? People have informal chats on Twitter, so should things written in these chats be taken as seriously (legally) as if they were published in an article?

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.net magazine logo

1 December 2010
Rachel on should libel law treat tweets differently from other published work?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
People have informal chats on Twitter. Should things written in these chats be taken as seriously (legally) as if they were published in an article? .net the big questions asks Rachel should libel law treat tweets differently from other published work?

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.net - the big question – Your thoughts Google employee conviction over YouTube?

1 May 2010
.net the big question on Google convictions and the impact upon UGC

Tim Gibbon, director Elemental By Tim Gibbon
Tim replies for the .net the big question on whether Google convictions and the impact upon UGC? The design and web development magazine asks Tim what impact the Google convictions will have upon UGC?

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