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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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30 May 2013
Microsoft Safer Online poll reveals top five mobile peeves

Tim Gibbon, director Elemental By Tim Gibbon
A Microsoft Safer Online Facebook poll unveils that both genders agree on mobile annoyances, but differ when protecting their information whilst on the go.

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Publishing & Media Expo logo

26 February 2013
What’s the impact of cross media?: The Publishing & Media Expo 2013

Tim Gibbon, director Elemental By Tim Gibbon
With media and publishers experiencing the impact of cross media, what will the Publishing & Media Expo deliver this year?

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VisitBritain logo

10 September 2012
VisitBritain ready to capitalise on success of London 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
VisitBritain has announced it is ready to capitalise on the success of the London 2012 Olympics, launching a three-pronged marketing approach from today.

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Useful Social Media logo

22 June 2012
Make way for the Social Media Marketing Summit Europe

Tim Gibbon, director Elemental By Tim Gibbon
The Social Media Summit Europe graces London early next week organised by Useful Social Media. A global brand focused event with attendees able to learn how they are using social media.

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mediaPro 2011

13 October 2011
We’re rocking up at integrated marketing conference mediaPro

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to integrated marketing conference mediaPro at London Olympia in November where we’ll be exhibiting. Billed as the premier UK integrated marketing event, we’ll be in the social media consultancy lounge area (adjacent to the social media seminar area) where you can meet us for an informal chat and pick our brains in some comfy chairs.

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental By Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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