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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

mediaPro 2011

13 October 2011
We’re rocking up at integrated marketing conference mediaPro

Tim Gibbon, director Elemental Tim Gibbon
We’re heading down to integrated marketing conference mediaPro at London Olympia in November where we’ll be exhibiting. Billed as the premier UK integrated marketing event, we’ll be in the social media consultancy lounge area (adjacent to the social media seminar area) where you can meet us for an informal chat and pick our brains in some comfy chairs.

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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