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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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RSS logo

1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

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Technorati logo

30 January 2012
Checking claims on blog directory and search engine Technorati

Tim Gibbon, director Elemental By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.

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The global rise of the fashion social influencer

3 October 2011
The impact of fashion bloggers: The global rise of the fashion social Influencer

Tim Gibbon, director Elemental By Tim Gibbon
We've known for quite some time that like many other industries, the fashion sector is enriched by influencers. Bloggers are an integral element of this being authorities, opinion formers and of course influencers. DigitallLUX has used its real-time reach to analyse six continents creating the global rise of fashion social influencers infographic from 550 fashion blogs spanning 31 different countries.

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Technorati logo

19 September 2011
Technorati 2011 state of the blogosphere survey

Tim Gibbon, director Elemental By Tim Gibbon
Technorati has asked for bloggers to take part in its 2011 state of the blogosphere survey. It's that time again when the blogging powerhouse produces the State of the Blogosphere research and report it bills as 'the most comprehensive resource for bloggers, and about bloggers'.

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The blogosphere we call home infographic

8 September 2011
The blogosphere we call home

Tim Gibbon, director Elemental By Tim Gibbon
The blogosphere is always an interesting sector to research and learn about, especially as the sheer number and breadth of blogs is staggering. This little beauty is a look at who is blogging right now.

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