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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

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24 April 2012
Sharing and communication through the ages

Tim Gibbon, director Elemental Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.

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1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

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30 January 2012
Checking claims on blog directory and search engine Technorati

Tim Gibbon, director Elemental Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.

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19 September 2011
Technorati 2011 state of the blogosphere survey

Tim Gibbon, director Elemental Tim Gibbon
Technorati has asked for bloggers to take part in its 2011 state of the blogosphere survey. It's that time again when the blogging powerhouse produces the State of the Blogosphere research and report it bills as 'the most comprehensive resource for bloggers, and about bloggers'.

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25 August 2011
Why B2B blogging is important in the social media age

Tim Gibbon, director Elemental Tim Gibbon
Business-to-business (B2B) blogging is possibly more important than ever before, especially as the number of social channels continues to be a challenge for brands. What are the do's and don'ts when managing a business blog? How should you plan content and develop a blogging strategy?

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19 August 2011
Why blog now?

Tim Gibbon, director Elemental Tim Gibbon
After 10 years of consulting for agencies and brands on how to manage their blogs we’re now writing our own. We enjoy digital marketing, social media and the role that integrating direct channels have - as much as the next agency or consultancy.

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