Skip navigation

The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

Read More

a4uexpo logo

16 October 2012
A brief recap of Day One at a4uexpo

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!

Read More

Dow Jones & Company logo

14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

Read More

RSS logo

1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

Read More

Technorati logo

30 January 2012
Checking claims on blog directory and search engine Technorati

Tim Gibbon, director Elemental By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.

Read MoreComments (2)

Technorati logo

19 September 2011
Technorati 2011 state of the blogosphere survey

Tim Gibbon, director Elemental By Tim Gibbon
Technorati has asked for bloggers to take part in its 2011 state of the blogosphere survey. It's that time again when the blogging powerhouse produces the State of the Blogosphere research and report it bills as 'the most comprehensive resource for bloggers, and about bloggers'.

Read More

The blogosphere we call home infographic

8 September 2011
The blogosphere we call home

Tim Gibbon, director Elemental By Tim Gibbon
The blogosphere is always an interesting sector to research and learn about, especially as the sheer number and breadth of blogs is staggering. This little beauty is a look at who is blogging right now.

Read More

« Previous Page 1 of 1 Next »

Blog Archive

Elemental badges

Alltop logo Newsnow logo