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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Happy Spotting from trendwatching.com image

26 January 2012
How can understanding trends help with the economic recovery?

Tim Gibbon, director Elemental By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.

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The Dachis Group logo

19 January 2012
Dachis Group unveils Social Performance Monitor for brands

Tim Gibbon, director Elemental By Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).

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mediaPro competition thumbnail

1 November 2011
WIN awesome prizes with our bumper mediaPro competition

Tim Gibbon, director Elemental By Tim Gibbon
Not one, two, but 31 cracking prizes to be won with our mediaPro competition. Spend less than a minute to complete our form and you could win some Elemental love. Double your chances of winning by dropping a business card in our bowl at mediaPro. We’re at stand Social P12 in the social media consultancy lounge.

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental By Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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The Greatest Movie Ever Sold

30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold

Tim Gibbon, director Elemental By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.

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