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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Salesforce.com Radian6 logo

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Booz & Co and Buddy Media logos

17 October 2011
Social media budgets grow for global businesses

Tim Gibbon, director Elemental By Tim Gibbon
The financial investment into social media is growing and set to grow further according to Booz & Co and Buddy Media. The joint ‘Media Campaigns to Capabilities Social Media & Marketing 2011’ report sourced input from over 100 global companies to produce its findings.

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