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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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30 May 2013
Microsoft Safer Online poll reveals top five mobile peeves

Tim Gibbon, director Elemental By Tim Gibbon
A Microsoft Safer Online Facebook poll unveils that both genders agree on mobile annoyances, but differ when protecting their information whilst on the go.

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Misha B

9 December 2011
The X Factor: Social media and the live shows infographic – Week 9

Rachel Hawkes, account director, Elemental By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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Twitter vs. Time battle

19 September 2011
When is the best time to Tweet? Twitter vs. Time

Tim Gibbon, director Elemental By Tim Gibbon
There's no doubt Twitter captures the imagination of countless people and media. So, how much time do we spend tweeting and what impact is Twitter having upon us? has created a Twitter vs. Time infographic from January up until to September 2011 that unearths some interesting data. It's a great look at some statistics on Twitter and how people use it creating a brilliant 'battle of Twitter vs. Time'.

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The last 35 days

19 August 2011
The last 35 days

Tim Gibbon, director Elemental By Tim Gibbon
There has been a little sun and we've probably missed it all now. We've been content editing, so this is some of what we've been up to - keeping us on the path of righteousness.

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