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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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20 December 2013
Business and residential service seeker updates Apple iOS app

Tim Gibbon, director Elemental By Tim Gibbon
Business and residential directory seeker updates its app for Apple iOS providing new services for both users and its customers.

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19 June 2013
Facebook encourages businesses to share success stories

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook wants businesses to share stories to demonstrate the value of its social and advertising services

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3 April 2013
Twitter has another crack at helping businesses

Tim Gibbon, director Elemental By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business

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8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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