3 April 2013
Twitter has another crack at helping businesses
By Tim Gibbon
Twitter takes another shot at helping businesses to reach audiences through its service and paid advertising models with Twitter for Business
8 June 2012
Frost & Sullivan seek to answer social media business questions
By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.
4 October 2011
PwC reveals B2B companies failing in managing social media
By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.
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