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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

A visual history of Twitter by Mashable

3 October 2011
With 1.65 billion funding to date under its belt: A visual history of Twitter

Tim Gibbon, director Elemental By Tim Gibbon
What's not to like about a Twitter infographic? Mashable has created a fact fuelled 'A visual history of Twitter', infographic, telling us the story far from the world's favourite microblogging service including highlights from various world events and the impact Twitter has experienced as a result of them, or even in creating them.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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86% of users want social network Facebook to lose new changes

26 September 2011
86% of users want social network Facebook to lose new changes

Tim Gibbon, director Elemental By Tim Gibbon
How much does social network Facebook annoy users with frequent changes? Facebook is no stranger to change, which under different circumstances is never a bad thing. The social network often makes updates to its privacy policy, management of it and functionality (including it design), often under pressure resulting in changes that users reject.

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Diaspora Hibe.com Facebook Google+ image

26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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Zuckerberg at f8 conference

22 September 2011
Big changes coming to Facebook: Timeline and verbs

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Big announcement called Timeline for Facebook. Zuckerberg described it as “All of your stories, all of your apps, a new way to express who you are.” It will also integrate with mobile, to create a more seamless user experience from mobile to web. Facebook has also announced the addition of verbs so you will be able to ‘read a book’ or ‘watch a movie.’

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Atlassian Communication through the ages infographic

22 September 2011
Communication through the ages

Tim Gibbon, director Elemental By Tim Gibbon
Can you remember life before the internet? Were you around then? Before texting, Tweeting, +1, Like et al we all needed to communicate and its been the rise and fall of many. Atlassian's Communication through the ages infographic has a shot at and taking us through the how we've managed to stay in touch over the years.

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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