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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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just.me logo

17 April 2013
just.me launches on iOS taking on other social messaging apps

Tim Gibbon, director Elemental By Tim Gibbon
New Google Ventures backed social media messaging app just.me chooses DEMO to launch on iPhone and iPod Touch using contacts on phones to drive social conversations

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15 April 2013
Elemental to guest speak at Social Media in the Utilities Sector conference

Tim Gibbon, director Elemental By Tim Gibbon
We’re sharing social media experience at Social Media in the Utilities Sector conference this week.

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11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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Ashton Kutcker as Steve Jobs for the movie jOBS 150x150

29 January 2013
jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon
jOBS, the film about Steve Jobs meets controversy as the technology company loses its most valuable title

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15 November 2012
Reviving letter writing in a digital age

Tim Gibbon, director Elemental By Tim Gibbon
So, who said the art of letter writing is dead? One of the oldest forms of communication – Snail Mail My Email is taking a shot at giving letter writing a boost.

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Internet Week Europe (IWE) logo

12 November 2012
What’s social at Internet Week Europe (IWE) 2012?

Tim Gibbon, director Elemental By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX

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Cognifide's A Bigger Bang! image

12 November 2012
A Bigger Bang! marketing event to arrive In London today

Tim Gibbon, director Elemental By Tim Gibbon
As maximising marketing activity and campaigns grows increasingly critical – learn how to do this more effectively at A Bigger Bang! a free to attend half-day event today.

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Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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