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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Social Media in Utilities 2014 150x150

13 January 2014
Content marketing at Social Media in Utilities 2014

Tim Gibbon, director Elemental By Tim Gibbon
I’ll be attending Social Media in Utilities 2014 later this year and contributing to the content marketing panel along with Jeffrey Green Russell and Northern Powergrid.

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Salesforce.com Radian6 logo

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Content strategy and social search

23 February 2012
SES London presentation: Why content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.

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SES London

20 February 2012
A content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.

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