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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Sir Martin Sorrell

9 October 2012
WPP invests in German digital media company

Rachel Hawkes, account director, Elemental By Rachel Hawkes
WPP has this week announced a majority stake in German digital media agency k102 for an undisclosed sum. k102, which was founded in 2006, generated €1.3 million last year from work across brands such as Toshiba, Mitsubishi and Visit Malta.

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Sitecore Digital Trendspot UK 2012

15 March 2012
Cognifide to exhibit and join stellar panel at Sitecore Digital Trendspot

Tim Gibbon, director Elemental By Tim Gibbon
Friends of Elemental, Cognifide, are panelling up at Sitecore’s Digital Trendspot UK 2012 later today. Cleve Gibbon, chief marketing technology officer joins a stellar line-up of brands and Laust Sondergaard, chairman at Sitecore UK.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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Diaspora Hibe.com Facebook Google+ image

26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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