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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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Internet World 1992 to 2012 logo

20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Adobe Systems Incorporated logo 150x150

10 April 2012
The Adobe Digital Marketing Summit EMEA

Tim Gibbon, director Elemental Tim Gibbon
The revamped The Adobe Digital Marketing Summit EMEA 2012 checks in at UK shores next month. It sees many firsts including our friends Cognifide sponsoring the web experience marketing (WEM) track.

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Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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The Dachis Group logo

19 January 2012
Dachis Group unveils Social Performance Monitor for brands

Tim Gibbon, director Elemental Tim Gibbon
We blogged back in September 2011 about social media agency the Dachis Group releasing its Social Business Index. The US-based social media company has now unveiled its latest app, the Social Performance Monitor (SPM).

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X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Revo AXiS global digital radio player

1 November 2011
The very social Revo AXiS global digital radio player

Tim Gibbon, director Elemental Tim Gibbon
Not only is the Revo AXiS global digital radio player a critically acclaimed piece of kit, it combines radio and online functionality (through services like Last.fm). The social networking enabled AXiS is a stylish compact, ‘connected’ digital radio with touchscreen interface with docking for iPod and iPhone.

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Global social gamers from Tripwire magazine

5 October 2011
The UK is home to 17.5 million social gamers

Tim Gibbon, director Elemental Tim Gibbon
The US social gaming revenue share by segment is set to hit $1.3 billion in 2012 according to Tripwire magazine in its 'social gaming by the numbers' infographic, shedding more light on social gaming globally.

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A visual history of Twitter by Mashable

3 October 2011
With 1.65 billion funding to date under its belt: A visual history of Twitter

Tim Gibbon, director Elemental Tim Gibbon
What's not to like about a Twitter infographic? Mashable has created a fact fuelled 'A visual history of Twitter', infographic, telling us the story far from the world's favourite microblogging service including highlights from various world events and the impact Twitter has experienced as a result of them, or even in creating them.

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Acas homepage

8 September 2011
Acas SMP interview on social media in business workplaces

Tim Gibbon, director Elemental Tim Gibbon
Earlier this week Rachel highlighted Acas's newly released social media guidelines and how one in 10 businesses didn't have a social media policy. We've managed to bag an interview with Acas on its announcement.

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