14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose
By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day
25 August 2011
Why B2B blogging is important in the social media age
By Tim Gibbon
Business-to-business (B2B) blogging is possibly more important than ever before, especially as the number of social channels continues to be a challenge for brands. What are the do's and don'ts when managing a business blog? How should you plan content and develop a blogging strategy?
19 August 2011
Why blog now?
By Tim Gibbon
After 10 years of consulting for agencies and brands on how to manage their blogs we’re now writing our own. We enjoy digital marketing, social media and the role that integrating direct channels have - as much as the next agency or consultancy.
5 August 2011
Soft launching the new Elemental site
By Tim Gibbon
It's taken a while, because we've had a few other things cooking, but we've now soft launched our new site and blog
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