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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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Enchantment by Guy Kawasaki

8 September 2011
Book review: Enchantment by Guy Kawasaki

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was a good and quick read, but that may because I’m in the business of getting people to engage with a brand, product or service so although incredibly well written, the ideas presented weren’t particularly new. I think Enchantment is ideally suited to an entrepreneur or start-up that needs to learn the ropes, and get buy-in from investors and gain supporters quickly.

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