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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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26 November 2013
The new face of Yahoo! News: Yahoo! boosts journalism team with Katie Couric

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! continues to build its journalism team with recent high profile hire Katie Couric as its new face of Yahoo! News.

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12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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6 June 2013
Netvibes updates its social search app fixing Twitter access

Tim Gibbon, director Elemental By Tim Gibbon
Netvibes updates its social analytics platform and allows customers to link their profiles to Twitter accounts for use within their personalised dashboards

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Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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Twitter hit 10 million UK users

15 May 2012
Twitter hits 10 million active users in the UK

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Micro-blogging platform Twitter has revealed to the BBC that it now has more than 10 million active Twitter users throughout the UK. Globally, Twitter has 140 million users but the UK leads the rest of the world when it comes to accessing the platform via their mobile handsets.

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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Social Media Yearbook Class of 2001 infographic

7 September 2011
Social networks get US college style 2011 Yearbook

Tim Gibbon, director Elemental By Tim Gibbon
We love this infographic from Classfinders.com they've called the Social Media Yearbook Class of 2011. It's their take on much loved social networks in a cheeky way.

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