14 December 2012
The Guardian to get closer to readers away from Facebook
By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk
5 December 2012
Social media is coming of age says Nielsen
By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report
12 November 2012
What’s social at Internet Week Europe (IWE) 2012?
By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX
19 October 2012
A roundup of a4uexpo performance marketing conference
By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!
21 May 2012
Will Facebook be the beginning of the technology IPO crash?
By Tim Gibbon
Even before the recent Facebook IPO, there has been much speculation surrounding the future of dot coms. Not surprisingly, past the Facebook mania the debate has also turned to whether technology IPOs would experience boom and bust again.
16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO
By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.
11 May 2012
NHS and Facebook join forces for organ donation campaign
By Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.
1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?
By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?
24 April 2012
Sharing and communication through the ages
By Tim Gibbon
We’re a communications consultancy, so we obviously love and have a keen interest in communications, regardless of the nature or source. We’re loving this ‘Sharing & communication through the ages’ infographic from 30,000 BC to the present day from print company Moo.
17 April 2012
Is Facebook Timeline ignoring community engagement?
By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?
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