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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

LinkedIn logo

20 August 2013
LinkedIn targets students reducing membership age down to 13

Tim Gibbon, director Elemental By Tim Gibbon
Business focused social network LinkedIn is to lower its membership from 18 to 13-years old from next month as it updates T&Cs and launches University Pages.

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Facebook logo 150x150

19 June 2013
Facebook encourages businesses to share success stories

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook wants businesses to share stories to demonstrate the value of its social and advertising services

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Microsoft 150x150 logo

30 May 2013
Microsoft Safer Online poll reveals top five mobile peeves

Tim Gibbon, director Elemental By Tim Gibbon
A Microsoft Safer Online Facebook poll unveils that both genders agree on mobile annoyances, but differ when protecting their information whilst on the go.

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Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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Internet Week Europe (IWE) logo

12 November 2012
What’s social at Internet Week Europe (IWE) 2012?

Tim Gibbon, director Elemental By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX

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a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

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BBC technology IPO data visualisation

21 May 2012
Will Facebook be the beginning of the technology IPO crash?

Tim Gibbon, director Elemental By Tim Gibbon
Even before the recent Facebook IPO, there has been much speculation surrounding the future of dot coms. Not surprisingly, past the Facebook mania the debate has also turned to whether technology IPOs would experience boom and bust again.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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NHS Blood and Transplant logo

11 May 2012
NHS and Facebook join forces for organ donation campaign

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.

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