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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

BBC technology IPO data visualisation

21 May 2012
Will Facebook be the beginning of the technology IPO crash?

Tim Gibbon, director Elemental By Tim Gibbon
Even before the recent Facebook IPO, there has been much speculation surrounding the future of dot coms. Not surprisingly, past the Facebook mania the debate has also turned to whether technology IPOs would experience boom and bust again.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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