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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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YO! Sushi social media job

8 May 2012
Thoughts on YO! Sushi’s new social media role

Rachel Hawkes, account director, Elemental By Rachel Hawkes
I’ve been subscribed to YO! Sushi’s email newsletter for about five years now, I delete them more often than I open and read them. But when I got an email with the subject heading of, ‘Social Media Job Alert – Do you have the skills?’ it piqued my interest.

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The Greatest Movie Ever Sold

30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold

Tim Gibbon, director Elemental By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Rachel on should we change our expectations about online privacy?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.

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