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The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

Tesco Clubcard TV logo

13 February 2013
Tesco trials new online streaming service Tesco Clubcard TV

Tim Gibbon, director Elemental By Tim Gibbon
Tesco is trialling Tesco Clubcard TV its new free online TV and film service exclusively for Clubcard customers taking on BSkyB, Lovefilm, Netflix et al

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The Greatest Movie Ever Sold

30 September 2011
Morgan Spurlock on product placement: The Greatest Movie Ever Sold

Tim Gibbon, director Elemental By Tim Gibbon
Morgan Spurlock, the director that brought us Super Size Me takes on the advertising and marketing industry this time. In his latest documentary film The Greatest Movie Ever Sold, Spurlock brings to our attention the world of product placement.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Rachel on should we change our expectations about online privacy?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.

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