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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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London Fire Brigade logo

11 June 2012
London Fire Brigade to use Twitter telling Euro 2012 fans to opt for takeaway

Tim Gibbon, director Elemental By Tim Gibbon
London Fire Brigade to use Twitter and social networking sites during Euro 2012 to warn fans to not to cook when returning home after the pub during the European football championships.

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PriceWaterhouseCoopers (PwC) logo

4 October 2011
PwC reveals B2B companies failing in managing social media

Tim Gibbon, director Elemental By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.

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How the World Uses Social Networks by Mashable.com

28 September 2011
How the world uses social networks

Tim Gibbon, director Elemental By Tim Gibbon
Mashable.com uses statistics from Nielsen and InternetWorldStats presenting an infographic that demonstrates how the world uses social networks. It looks at 10 countries and the percentage of users per country and the percentage of interest users in the top social networks.

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.net - the big question – Your thoughts on the Apple iPad?

1 April 2010
Rachel on design and development for the Apple iPad

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on what impact the the recently launched Apple iPad will have upon the design and web development arena for .net magazine

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.net the big question - Do we finally have an iPhone killer in the Nexus One?

1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?

Tim Gibbon, director Elemental By Tim Gibbon
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?

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