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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Changyou.com logo

3 April 2013
ChangYou.com to release Dou Po Cang Qiong MMORPG beta

Tim Gibbon, director Elemental By Tim Gibbon
Online gaming developer and operator ChangYou.com set to release Dou Po Cang, its Qiong massively multiplayer online role-playing game (MMORPG) in beta.

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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Mashable the economics of social gaming

18 October 2011
The economics of social gaming infographic

Tim Gibbon, director Elemental By Tim Gibbon
The unstoppable beast that is social gaming is touching more people than you can imagine. Mashable's 'The economics of social gaming' outlines some key facts from the UK and US showing the incredible rise of social gaming and how it's attracted acquisitions from big 'players' in this space.

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AVOS Delicious and Yahoo logos

16 September 2011
Yahoo! calls time on social bookmarking site Delicious

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! has called time on its social bookmarking site Delicious. Users have the choice to let their Delicious bookmarks fade into existence, or move them across to new owner AVOS, by 23 September 2011.

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