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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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6 June 2013
Netvibes updates its social search app fixing Twitter access

Tim Gibbon, director Elemental By Tim Gibbon
Netvibes updates its social analytics platform and allows customers to link their profiles to Twitter accounts for use within their personalised dashboards

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Social Networking Congress & Expo (SNCE) logo

11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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Changyou.com logo

3 April 2013
ChangYou.com to release Dou Po Cang Qiong MMORPG beta

Tim Gibbon, director Elemental By Tim Gibbon
Online gaming developer and operator ChangYou.com set to release Dou Po Cang, its Qiong massively multiplayer online role-playing game (MMORPG) in beta.

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Verity Facebook Insights

17 April 2012
Is Facebook Timeline ignoring community engagement?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
There is a lot of anecdotal evidence around at the moment about how Facebook’s Timeline is driving user engagement. Whilst this may be true to some extents, is it necessarily the whole picture and is Facebook Timeline helping or hindering a sense of community on a brand Page?

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Mashable the economics of social gaming

18 October 2011
The economics of social gaming infographic

Tim Gibbon, director Elemental By Tim Gibbon
The unstoppable beast that is social gaming is touching more people than you can imagine. Mashable's 'The economics of social gaming' outlines some key facts from the UK and US showing the incredible rise of social gaming and how it's attracted acquisitions from big 'players' in this space.

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Global social gamers from Tripwire magazine

5 October 2011
The UK is home to 17.5 million social gamers

Tim Gibbon, director Elemental By Tim Gibbon
The US social gaming revenue share by segment is set to hit $1.3 billion in 2012 according to Tripwire magazine in its 'social gaming by the numbers' infographic, shedding more light on social gaming globally.

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Social Media Yearbook Class of 2001 infographic

7 September 2011
Social networks get US college style 2011 Yearbook

Tim Gibbon, director Elemental By Tim Gibbon
We love this infographic from Classfinders.com they've called the Social Media Yearbook Class of 2011. It's their take on much loved social networks in a cheeky way.

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Blogger logo low resolution

19 August 2011
Why blog now?

Tim Gibbon, director Elemental By Tim Gibbon
After 10 years of consulting for agencies and brands on how to manage their blogs we’re now writing our own. We enjoy digital marketing, social media and the role that integrating direct channels have - as much as the next agency or consultancy.

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