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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

AddThis logo 150x150

12 June 2013
AddThis.com integrates brand advocacy into advertising products

Tim Gibbon, director Elemental By Tim Gibbon
AddThis introduces its new social Brand Advocates service incorporating advocacy into its advertising platform to reach influencers with ad units in real-time

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Ashton Kutcker as Steve Jobs for the movie jOBS 150x150

29 January 2013
jOBS sheds light on founder Steve Jobs

Tim Gibbon, director Elemental By Tim Gibbon
jOBS, the film about Steve Jobs meets controversy as the technology company loses its most valuable title

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Cross Media 2012 logo

3 September 2012
Elemental to debate social media buy-in at Cross Media

Tim Gibbon, director Elemental By Tim Gibbon
We’re heading down to Cross Media traditional and digital publishing event for the next couple of days at the Business Design Centre, London. We’ll be debating how to successfully achieve social media buy-in along with other folk working in similar areas.

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How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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National Grid logo

9 July 2012
How utility company National Grid harnesses social media

Tim Gibbon, director Elemental By Tim Gibbon
The National Grid is a great example of how social media can be harnessed effectively to interact with audiences and should always be more than being sprawled across social networks. How does the utility company bring the channel into the fold without loosing sight of its wider objectives?

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London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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London Fire Brigade logo

11 June 2012
London Fire Brigade to use Twitter telling Euro 2012 fans to opt for takeaway

Tim Gibbon, director Elemental By Tim Gibbon
London Fire Brigade to use Twitter and social networking sites during Euro 2012 to warn fans to not to cook when returning home after the pub during the European football championships.

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Buddy Media logo

6 June 2012
Salesforce signals social intention with $689 million Buddy Media acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com gets social with $689 million USD acquisition of Buddy Media enabling the sale of ads through social networks; then Oracle responds raising the steaks again.

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Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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O'Reilly's Facebook - The Missing Manual

1 November 2011
Facing up to Facebook: O’Reiily’s Facebook - The Missing Manual

Tim Gibbon, director Elemental By Tim Gibbon
How can you keep up-to-date with the latest developments at Facebook and make the social network work harder for you? Author E.A. Vander Veer’s, Facebook - The Missing Manual for O’Reilly is just the ticket to get you up to speed… and then some.

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