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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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11 March 2013
YouTube’s new streaming music platform takes on Spotify

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week, it was reported that Google owned YouTube is launching its own music subscription service this year – challenging current market leader Spotify

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12 November 2012
What’s social at Internet Week Europe (IWE) 2012?

Tim Gibbon, director Elemental By Tim Gibbon
Internet Week Europe, IWE, Internet Week, digital festival, digital marketing, social media, BBC Worldwide, BBC Worldwide Labs, Facebook, Google, Krowd 9 and wireWAX

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5 June 2012
URL shortening service bitly rolls out redesign and rides storm

Tim Gibbon, director Elemental By Tim Gibbon
Popular URL shortening service bitly rolls out a new redesign, functionality and cops a fair bit of flack in the process.

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22 May 2012
Microsoft unveils so.cl social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called So.cl (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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Google unveils Knowledge Graph

17 May 2012
Google makes search more human with Knowledge Graph

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Search engine Google has introduced new functionality to its search algorithm to provide answers to questions directly within the search results. With the launch of Knowledge Graph, Google say that it is going to help the user discover information more quickly and easily than ever before.

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Against Violent Extremism website image

1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?

Tim Gibbon, director Elemental By Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?

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Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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