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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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Microsoft So.cl logo

22 May 2012
Microsoft unveils so.cl social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called So.cl (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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Videoinfographs logo

24 November 2011
The World of Social Media 2011

Tim Gibbon, director Elemental By Tim Gibbon
Videoinfographs releases a review of social media amidst a challenging year in its video infographic entitled The World of Social Media 2011

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Hibe.com logo

7 October 2011
Privacy conscious Hibe.com on the future of social networks

Tim Gibbon, director Elemental By Tim Gibbon
In an interview with Brendan Charles, community manager at privacy conscious social network Hibe.com the Social Media Portal (SMP) learns more about other networks vying for user love.

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2011 social media all stars

3 October 2011
A list of the top social media players: 2011 social media all stars

Tim Gibbon, director Elemental By Tim Gibbon
Lemon.ly looks at the top 10 social media players on the scene in its 2011 social media all stars infographic. It's the second second year of the all star list, with some new players listed and others that are a bit longer in the tooth. So, which services have made the grade?

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Diaspora Hibe.com Facebook Google+ image

26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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Hibe.com logo

15 September 2011
Social networks focus on privacy and user preferences

Tim Gibbon, director Elemental By Tim Gibbon
"Who do you trust with your 'social media' information?" infographic is the latest privacy approach to win users over. Social network Hibe.com demonstrates how secure users information can be, and the steps they need to go through to delete a social networking account on its comparison infographic.

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Diaspora logo

9 September 2011
Diaspora tips hat to Facebook and Google+

Tim Gibbon, director Elemental By Tim Gibbon
Loving this little emailed letter from the Diaspora team. It's a heads up to those that may have been misguided in thinking that perhaps Google+ Circles and Facebook's new privacy settings didn't happen without a little help from the social web company.

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Social Media Yearbook Class of 2001 infographic

7 September 2011
Social networks get US college style 2011 Yearbook

Tim Gibbon, director Elemental By Tim Gibbon
We love this infographic from Classfinders.com they've called the Social Media Yearbook Class of 2011. It's their take on much loved social networks in a cheeky way.

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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