Skip navigation

The Elemental blog for all things comms, social media and more

We've an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, search et al, it’s here. We'd like to see what you think too!

How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

Read More

The X Factor logo

9 January 2012
Can The X Factor muster another number one?

Tim Gibbon, director Elemental Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

Read More

X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

Read More

Photograph of Little Mix

19 December 2011
The X Factor social media live show finale analysis

Rachel Hawkes, account director, Elemental Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.

Read MoreComments (1)

Little Mix

26 November 2011
The X Factor: Social media and the live shows infographic – Week 7

Rachel Hawkes, account director, Elemental Rachel Hawkes
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creating a bit of stir about favouritism, with new editing swapping Misha B’s spot for Amelia Lily. I have also raised twice over the last seven weeks over what could be perceived favouritism of 17 year old Irish contestant Janet Devlin, due to her prominence on the programme’s official YouTube channel and email shots.

Read More

Videoinfographs logo

24 November 2011
The World of Social Media 2011

Tim Gibbon, director Elemental Tim Gibbon
Videoinfographs releases a review of social media amidst a challenging year in its video infographic entitled The World of Social Media 2011

Read More

Kitty Brucknell

18 November 2011
The X Factor: Social media and the live shows infographic – Week 6

Rachel Hawkes, account director, Elemental Rachel Hawkes
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programmes YouTube channel seeing an extra one million upload views and a 350 increase in subscribers this week compared to Week 5. The interesting figures for The X Factor come when you look at its Facebook engagement and Twitter followers.

Read More

X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

Read More

The X Factor: Social media and the live shows - Week 2

29 October 2011
The X Factor: Social media and the live shows infographic – Week 3

Rachel Hawkes, account director, Elemental Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?

Read More

Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

Read More

« Previous Page 1 of 3

Blog Archive

Elemental badges

Alltop logo Logo for blog directory BlogCatalog Newsnow logo Redtram logo The Technorati.com logo image