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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

X Factor finalists at Wembley

20 December 2011
The X Factor: Social media and the live shows infographic – Week 10

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series

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Photograph of Little Mix

19 December 2011
The X Factor social media live show finale analysis

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.

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Visual.ly logo

9 December 2011
Visual.ly releases blog and calls out to social media managers

Tim Gibbon, director Elemental By Tim Gibbon
Infographic and data visualization directory Visual.ly has unveiled its new blog, aptly named the Data Design Blog with its first post, “A line walks into a bar.” The data visualization service also used Twitter to shout out to social media managers to help with feedback on its upcoming infographic and visualization tool.

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Global social gamers from Tripwire magazine

5 October 2011
The UK is home to 17.5 million social gamers

Tim Gibbon, director Elemental By Tim Gibbon
The US social gaming revenue share by segment is set to hit $1.3 billion in 2012 according to Tripwire magazine in its 'social gaming by the numbers' infographic, shedding more light on social gaming globally.

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A day in the life of Skype

9 September 2011
What impact does Skype have upon you?

Tim Gibbon, director Elemental By Tim Gibbon
Just in case you take it for granted (lets face it a few of us grumble when it has a few hiccups), the lovely folk at Skype have produced 'A day in the life of Skype'. How important is Skype in your life?

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The blogosphere we call home infographic

8 September 2011
The blogosphere we call home

Tim Gibbon, director Elemental By Tim Gibbon
The blogosphere is always an interesting sector to research and learn about, especially as the sheer number and breadth of blogs is staggering. This little beauty is a look at who is blogging right now.

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Social Media Yearbook Class of 2001 infographic

7 September 2011
Social networks get US college style 2011 Yearbook

Tim Gibbon, director Elemental By Tim Gibbon
We love this infographic from Classfinders.com they've called the Social Media Yearbook Class of 2011. It's their take on much loved social networks in a cheeky way.

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