14 January 2013
ITV unveils global rebrand
By Rachel Hawkes
ITV unveils new rebrand across all ITV properties around the world, including all five ITV channels and ITV Player
9 January 2012
Can The X Factor muster another number one?
By Tim Gibbon
UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?
9 December 2011
The X Factor: Social media and the live shows infographic – Week 9
By Rachel Hawkes
With The X Factor final just a stones throw away, and last weeks analysis and infographic pointing to a Little Mix win, have things changed and where does it leave the other contestants in the social media stakes?
8 December 2011
The X Factor hit by Bieber fever
By Rachel Hawkes
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media.
The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweetbate, but regardless of that he caused a bit of a social media stir. As was to be expected.
3 December 2011
The X Factor: Social media and the live shows infographic – Week 8
By Rachel Hawkes
So, who's going to win? Social media is pointing to a Little Mix victory. Although there may not be huge differences in the actual numbers of fans that each of the four remaining contestants have across both Facebook and Twitter, what separates them is how they are growing week by week. The rate of growth of each contestants social assets is reflected by their performance, what goes on during the week and so on. But viewing figures will obviously have an impact as well. If we look at the average number of fans that each contestant gained throughout the eight weeks, this follows a similar pattern to that of the viewing figures.
26 November 2011
The X Factor: Social media and the live shows infographic – Week 7
By Rachel Hawkes
There's fresh controversy around how the Marks & Spencers ad featuring the finalists is creating a bit of stir about favouritism, with new editing swapping Misha B’s spot for Amelia Lily. I have also raised twice over the last seven weeks over what could be perceived favouritism of 17 year old Irish contestant Janet Devlin, due to her prominence on the programme’s official YouTube channel and email shots.
18 November 2011
The X Factor: Social media and the live shows infographic – Week 6
By Rachel Hawkes
Creating quite the media storm certainly helped The X Factor’s social profiles, with the programmes YouTube channel seeing an extra one million upload views and a 350 increase in subscribers this week compared to Week 5. The interesting figures for The X Factor come when you look at its Facebook engagement and Twitter followers.
12 November 2011
The X Factor: Social media and the live shows infographic – Week 5
By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.
6 November 2011
The X Factor: Social media and the live shows infographic – Week 4
By Rachel Hawkes
The X Factor week 4 saw the Halloween the theme for the 10 hopeful contestants left in the competition. It certainly was an apt theme in that it turned out to be a living nightmare for the programme maker, judges and of course for one contestant in particular.
29 October 2011
The X Factor: Social media and the live shows infographic – Week 3
By Rachel Hawkes
Just before the fourth live show, taking a look at how the social media stats measure up for last week’s live show, can we use that to predict who will be in the bottom two?
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