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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Photograph of Justin Bieber

8 December 2011
The X Factor hit by Bieber fever

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As we’re entering the final week, we are keeping an even keener eye on all things X Factor and social media. The semi final results show was hit by Bieber fever yesterday as Canadian superstar performed. Whether he sang live or mimed is still the subject of tweetbate, but regardless of that he caused a bit of a social media stir. As was to be expected.

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