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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

a4uexpo performance marketing conference

19 October 2012
A roundup of a4uexpo performance marketing conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
We spent Tuesday and Wednesday out of the office and attending performance marketing conference a4uexpo. Thank you to the organisers for ensuring there was fast, free Wi-Fi throughout the venue, which enabled us to work remotely whilst making the most of everything the event had to offer… which was lots!

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a4uexpo logo

16 October 2012
A brief recap of Day One at a4uexpo

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Today, Tim and I headed the first day of the a4uexpo, a conference for affiliate and performance marketing. Looking ahead to tomorrow, I’ll be one of the “preaching to the choir” delegates in the “For Blog’s Sake – Don’t You Know I Add Value” session at 9:30am… a topic that we discuss with almost all clients!

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NHS Blood and Transplant logo

11 May 2012
NHS and Facebook join forces for organ donation campaign

Tim Gibbon, director Elemental By Tim Gibbon
Social network Facebook and the NHS join forces for organ donation campaign to raise awareness of the organ donor register.

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.

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RSS logo

1 February 2012
Is Really Simple Syndication (RSS) still relevant?

Tim Gibbon, director Elemental By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?

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X Factor returnee contestants 2 Shoes, Amelia Lilly, James Michael and Jonjo Kerr

12 November 2011
The X Factor: Social media and the live shows infographic – Week 5

Rachel Hawkes, account director, Elemental By Rachel Hawkes
It was 'Dance Classics' week on The X Factor, and if you were lead to believe that is was going to be a two-step extravaganza as portrayed by The Xtra Factor, you were wrong. With even more twists and turns with series 8 of The X Factor that made Twitter weep, the social buzz has never been so entertaining.

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Facebook f8 developer conference x 150

22 September 2011
Facebook overhauls News Feed ahead of f8 conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Since Google+ launched in July, Facebook has seemingly been rolling out regular changes to its functionality and terms of use in an effort to stop the ‘death of Facebook’ chants. This most recent change, the third in 10 days, hasn’t been as well received as Facebook may have hoped – but they have historically struggled to win users over with any new change.

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Acas logo

5 September 2011
1 in 10 UK businesses don’t have a social media policy

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Acas unveils social media guide to save UK businesses billions each year and help navigate their employee’s use of social media platforms such as Facebook and Twitter. A study shows that misuse of the internet and social media costs the UK economy up to £14 billion per annum.

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Google acquires Motorola to grow Android

16 August 2011
Google to buy Motorola’s mobile business for £7.7 billion

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Google has announced its biggest acquisition yet, the acquisition of Motorola Mobility for $40 USD per share in cash, $12.5 billion in total. Google CEO Larry Page comments, “Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies."

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