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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

VisitBritain logo

10 September 2012
VisitBritain ready to capitalise on success of London 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
VisitBritain has announced it is ready to capitalise on the success of the London 2012 Olympics, launching a three-pronged marketing approach from today.

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Guinness World Record

7 September 2012
A Guinness World Record Holder

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As I blogged about awhile back – almost a year to the day actually – I was lucky enough to be one of 8,000 chosen to be a London Ambassador during the Olympics. Along the way, there was a treasure hunt... not just any old treasure hunt, but a World Record Breaking attempt treasure hunt!

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London Ambassador

29 September 2011
London Ambassador at the 2012 Olympics

Rachel Hawkes, account director, Elemental By Rachel Hawkes
This morning the email I’ve been waiting for what seems like a year finally landed in my inbox... I've been chosen to be a London Ambassador for the 2012 Olympics.

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London 2012 Paralympic Logo

1 September 2011
London 2012 Paralympics to be a truly digital Games

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The International Paralympic Committee (IPC) has unveiled its social media guidelines, which it hopes will see the London 2012 Paralympic’s as a “truly digital Games.” Although actively encouraged to use social media throughout the Games, they are asked to abide by the guidelines set out in the document.

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