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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Social advertising in the US

11 April 2013
Social media ad revenue to hit $11 billion in four years

Rachel Hawkes, account director, Elemental By Rachel Hawkes
US Social media ads to grow by $6.3 billion by 2017 according to a new report published by research and advisory company BIA/Kelsey

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Bubbly logo

15 January 2013
Voice blogging app Bubbly arrives in the UK with support of Rio Ferdinand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Singapore based micro-blogging app Bubbly, that’s driven solely by short voice messages, arrives in the UK today with support of Manchester United’s Rio Ferdinand

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ITV logo

14 January 2013
ITV unveils global rebrand

Rachel Hawkes, account director, Elemental By Rachel Hawkes
ITV unveils new rebrand across all ITV properties around the world, including all five ITV channels and ITV Player

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pinterest-150x150.jpg

3 January 2013
Pinterest in lawsuit after claims it stole the idea for the site

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Popular visual pin board that was considered the new standout star in the social media world last year is preparing for a busy 2013. Pinterest ended the year with a lawsuit claiming the company stole ideas

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Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk

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Cognifide's A Bigger Bang! image

12 November 2012
A Bigger Bang! marketing event to arrive In London today

Tim Gibbon, director Elemental By Tim Gibbon
As maximising marketing activity and campaigns grows increasingly critical – learn how to do this more effectively at A Bigger Bang! a free to attend half-day event today.

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The global rise of the fashion social influencer

3 October 2011
The impact of fashion bloggers: The global rise of the fashion social Influencer

Tim Gibbon, director Elemental By Tim Gibbon
We've known for quite some time that like many other industries, the fashion sector is enriched by influencers. Bloggers are an integral element of this being authorities, opinion formers and of course influencers. DigitallLUX has used its real-time reach to analyse six continents creating the global rise of fashion social influencers infographic from 550 fashion blogs spanning 31 different countries.

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