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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Youth Marketing Strategy (YMS) logo 150x150

25 March 2014
Fourth Youth Marketing Strategy touches down in London

Tim Gibbon, director Elemental By Tim Gibbon
Specialist youth conference Youth Marketing Strategy brings together over 40 guest speakers and 300 delegates graces London for the next two days.

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iStrategy Digital Marketing Conferences logo

27 September 2013
iStrategy London takes on ‘Digital Marketing is Dead - Long Live Marketing’

Tim Gibbon, director Elemental By Tim Gibbon
iStrategy London will be all about ‘marketing’ and strives to educate marketers how they can move beyond just focusing upon digital channels.

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PerformanceIN logo 150x150

1 July 2013
PerformanceIN report predicts 6% rise in performance marketing commissions

Tim Gibbon, director Elemental By Tim Gibbon
Figures released in the 2013 PerformanceIN European publisher landscape report shows publishers predict six percent rise in commissions.

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Social Media in the Utilities Sector 150x150 banner

15 April 2013
Elemental to guest speak at Social Media in the Utilities Sector conference

Tim Gibbon, director Elemental By Tim Gibbon
We’re sharing social media experience at Social Media in the Utilities Sector conference this week.

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Cognifide's A Bigger Bang! image

12 November 2012
A Bigger Bang! marketing event to arrive In London today

Tim Gibbon, director Elemental By Tim Gibbon
As maximising marketing activity and campaigns grows increasingly critical – learn how to do this more effectively at A Bigger Bang! a free to attend half-day event today.

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Useful Social Media logo

5 November 2012
Corporate social media specialists to meet in London

Tim Gibbon, director Elemental By Tim Gibbon
Social media specialists to meet in London for The Corporate Social Media Summit Europe 2012 from this Tuesday

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a4uexpo London 2012 logo

16 October 2012
a4uexpo, the performance marketing conference arrives today

Tim Gibbon, director Elemental By Tim Gibbon
The affiliate and performance marketing conference a4uexpo London 2012 graces the UK’s capital for the next two days and has many a marketer excited. Billed as the largest and most progressive event of this type it welcomes a host of stakeholders whether digital or ‘traditional’.

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How to train your employees to handle social media infographic image

2 August 2012
Is your business and employees ready to handle social media?

Tim Gibbon, director Elemental By Tim Gibbon
Thank goodness we’re nearly moving past the age-old debate where day to day social media should sit (obviously in-house with the brand), now we’re onto skilling up employees.

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London Fire Brigade Eat My GOAL! Euro 2012 English ad

28 June 2012
How the London Fire Brigade uses social media to save lives

Tim Gibbon, director Elemental By Tim Gibbon
The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

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Salesforce.com Radian6 logo

14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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