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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Publishing & Media Expo logo

26 February 2013
What’s the impact of cross media?: The Publishing & Media Expo 2013

Tim Gibbon, director Elemental By Tim Gibbon
With media and publishers experiencing the impact of cross media, what will the Publishing & Media Expo deliver this year?

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Dow Jones & Company logo

14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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General Motors Facebook icon

16 May 2012
General Motors pulls $10M Facebook advertising ahead of social networks IPO

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The world’s biggest car company General Motors has pulled $10 million USD of Facebook advertising just day before the social network is begins trading on the stock exchange.

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.

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Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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The Social Media Strategies Summit eyes London

24 October 2011
The Social Media Strategies Summit London to arrive in the capital

Tim Gibbon, director Elemental By Tim Gibbon
There are many social media conferences to choose from as the intensity in learning and implementing social media becomes increasingly important for agencies and brands. So, which ones to choose? Organisers GSMI is bringing its conference entitled ‘The Social Media Strategies Summit London’ to the UK’s capital with global programme.

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