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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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4 February 2014
DPC research reveals top Muslim leaders using Twitter

Tim Gibbon, director Elemental By Tim Gibbon
The DPC research unveils the top moderate Muslim leaders using Twitter and how they are positioned in The World Leaders on Twitter Ranking report.

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20 May 2013
Yahoo! ‘promises not to screw it up’ with $1.1 billion Tumblr acquisition

Tim Gibbon, director Elemental By Tim Gibbon
Internet company Yahoo! has answered rumours about its $1.1 billion acquisition of microblogging social networking platform Tumblr

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19 February 2013
Posthaven launches as Twitter to shut down Posterous

Tim Gibbon, director Elemental By Tim Gibbon
Posterous is to close its doors, less than a year after it was acquired by Twitter and as cofounders launch new blogging service Posthaven

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14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon
Salesforce.com teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Twitter hit 10 million UK users

15 May 2012
Twitter hits 10 million active users in the UK

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Micro-blogging platform Twitter has revealed to the BBC that it now has more than 10 million active Twitter users throughout the UK. Globally, Twitter has 140 million users but the UK leads the rest of the world when it comes to accessing the platform via their mobile handsets.

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A visual history of Twitter by Mashable

3 October 2011
With 1.65 billion funding to date under its belt: A visual history of Twitter

Tim Gibbon, director Elemental By Tim Gibbon
What's not to like about a Twitter infographic? Mashable has created a fact fuelled 'A visual history of Twitter', infographic, telling us the story far from the world's favourite microblogging service including highlights from various world events and the impact Twitter has experienced as a result of them, or even in creating them.

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Twitter facts and figures by InfographicsArchive.com

23 September 2011
Twitter facts and figures by InfographicsArchive.com

Tim Gibbon, director Elemental By Tim Gibbon
There are plenty of Twitter facts, figures and statistics floating about, so what's the harm in sharing a few more. Courtesy of InfographicsArchive.com, Twitter fact and figures infographic is a collation of statistics gathered earlier this year.

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Twitter vs. Time battle

19 September 2011
When is the best time to Tweet? Twitter vs. Time

Tim Gibbon, director Elemental By Tim Gibbon
There's no doubt Twitter captures the imagination of countless people and media. So, how much time do we spend tweeting and what impact is Twitter having upon us? Lemon.ly has created a Twitter vs. Time infographic from January up until to September 2011 that unearths some interesting data. It's a great look at some statistics on Twitter and how people use it creating a brilliant 'battle of Twitter vs. Time'.

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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23 August 2011
Social media and its role in the London riots rages on

Tim Gibbon, director Elemental By Tim Gibbon
This week may shed more light on how the government, and in turn the police, will manage social media in times of unrest. On Thursday, social network Facebook, microblogging service Twitter and Research in Motion (RIM)'s Blackberry are to meet the UK Home Office to discuss the riots in England.

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