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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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3 September 2013
Microsoft to acquire Nokia devices and services for £4.6 billion

Tim Gibbon, director Elemental By Tim Gibbon
As Microsoft searches for new CEO it prepares to acquire Nokia devices and services for 5.4bn Euros ($7.2bn; £4.6bn) and grabs access to several patents via licenses.

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Microsoft 150x150 logo

30 May 2013
Microsoft Safer Online poll reveals top five mobile peeves

Tim Gibbon, director Elemental By Tim Gibbon
A Microsoft Safer Online Facebook poll unveils that both genders agree on mobile annoyances, but differ when protecting their information whilst on the go.

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Skype in the workplace

9 November 2012
Skype's new online community for small businesses goes live

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Skype has officially announced the launch of its new online platform, Skype In The Workplace (SITW), an online community for small businesses, entrepreneurs and start-ups

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Xbox Music

15 October 2012
Microsoft unveils Xbox Music all-in-one music service on the cloud

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has today announced the launch of Xbox Music, what it is calling an “all-in-one” music service. The company says Xbox Music was built to combat the problem of fragmented digital media being split and incompatible across multiple devices.

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nokia-lumia-920-150px.jpg

6 September 2012
Nokia’s new Windows 8 phone the Lumia 920 officially unveiled

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As the rumour mill continues to go crazy with talk of the imminent iPhone 5 release, Nokia has made its own big release. In a joint event with Microsoft in New York, Nokia has officially unveiled its first smartphones using the Windows 8 operating system – and sees its share price plummet by 13%.

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Frost & Sullivan mastering the social media universe infographic image

8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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Microsoft So.cl logo

22 May 2012
Microsoft unveils so.cl social network for learning

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Microsoft has unveiled its own social network called So.cl (pronounced social) that aims to help explore, “the possibilities of social search for the purposes of learning.” Microsoft says it fully expects users to continue using their existing social networks and search engines.

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