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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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4 December 2013
WhatsApp updates iOS as it leads with 44% market share

Tim Gibbon, director Elemental By Tim Gibbon
Real-time messaging service WhatsApp updates iOS with fresh a look as it leads with 44 percent share of social messaging users across five markets.

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26 September 2013
Mobile Media Strategies: Publishers learn how to perfect monetisation

Tim Gibbon, director Elemental By Tim Gibbon
Mobile Media Strategies 2013 focuses on how publishers generate revenues across multi-devices over the next two days.

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3 September 2013
Microsoft to acquire Nokia devices and services for £4.6 billion

Tim Gibbon, director Elemental By Tim Gibbon
As Microsoft searches for new CEO it prepares to acquire Nokia devices and services for 5.4bn Euros ($7.2bn; £4.6bn) and grabs access to several patents via licenses.

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19 April 2013
Introducing the Marketers Events Calendar infographic

Tim Gibbon, director Elemental By Tim Gibbon
When putting together the Infographic, it was our goal to provide our fellow marketers a comprehensive, but visual, way of better planning what events are going to best suit them throughout the whole year

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15 April 2013
Elemental to guest speak at Social Media in the Utilities Sector conference

Tim Gibbon, director Elemental By Tim Gibbon
We’re sharing social media experience at Social Media in the Utilities Sector conference this week.

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11 April 2013
Dedicated Russian social media conference SNCE starts today

Tim Gibbon, director Elemental By Tim Gibbon
The Social Networking Congress & Expo (SNCE), the first dedicated Russian digital marketing and social media event starts today – what should delegates expect?

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6 September 2012
Nokia’s new Windows 8 phone the Lumia 920 officially unveiled

Rachel Hawkes, account director, Elemental By Rachel Hawkes
As the rumour mill continues to go crazy with talk of the imminent iPhone 5 release, Nokia has made its own big release. In a joint event with Microsoft in New York, Nokia has officially unveiled its first smartphones using the Windows 8 operating system – and sees its share price plummet by 13%.

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World

Tim Gibbon, director Elemental By Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.

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Content strategy and social search

23 February 2012
SES London presentation: Why content strategy is crucial for social search

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.

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