20 April 2012
Cleve Gibbon from Cognifide to guest speak at Internet World
Tim Gibbon
There’s no doubt that Internet World is going to be a bit special this year. Not only is Cleve Gibbon from Cognifide guest speaking, it also happens to be the 20th anniversary of what UBM claims is Europe’s largest digital marketing and internet conference.
23 February 2012
SES London presentation: Why content strategy is crucial for social search
Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
30 January 2012
Checking claims on blog directory and search engine Technorati
Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.
1 November 2011
Switch your game on with O’Reilly’s Gamification by Design
Tim Gibbon
Gamification by Design tackles the increasingly popular subject of gamification. It’s an area often misunderstood, but this book published by O’Reilly sheds light and guides readers through a topic (and new buzzword, gamification) that will continue to be a huge talking point throughout 2012.
23 September 2011
Twitter facts and figures by InfographicsArchive.com
Tim Gibbon
There are plenty of Twitter facts, figures and statistics floating about, so what's the harm in sharing a few more. Courtesy of InfographicsArchive.com, Twitter fact and figures infographic is a collation of statistics gathered earlier this year.
23 September 2011
How social media helps in the evolution of long distance relationships
Tim Gibbon
You've probably realised we enjoy a good infographic at Elemental, so what's not to enjoy about one that blends love and technology. The Rounds and Column Five Media have just done that, creating the evolution of long distance relationships - showing how technologies are used by couples.
22 September 2011
Facebook overhauls News Feed ahead of f8 conference
Rachel Hawkes
Since Google+ launched in July, Facebook has seemingly been rolling out regular changes to its functionality and terms of use in an effort to stop the ‘death of Facebook’ chants. This most recent change, the third in 10 days, hasn’t been as well received as Facebook may have hoped – but they have historically struggled to win users over with any new change.
22 August 2011
Looking at online music sites with a Magnifier
Rachel Hawkes
Back in January, I jotted down my thoughts on whether online music businesses could ever turn a profit for Media Week. I said at the time, the one to watch is YouTube... and well, Google launched Magnifier - it's new music discovery service. Magnifier will not only introduce the user to new music, but it is also giving away free music every day that can be added to your Music Beta profile.
1 March 2010
Tim on do we finally have an iPhone killer in the Nexus One?
Tim Gibbon
.net magazine asks Tim Gibbon for views on Google's new phone the Nexus One. Qu'est-ce que c'est?
Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?
1 March 2010
Rachel on do we finally have an iPhone killer in the Nexus One?
Rachel Hawkes
.net magazine asks Elemental for views on Google's new phone the Nexus One. Qu'est-ce que c'est? Despite countless 'iPhone killers' being launched in the last year or two, could Google's Nexus One be the real deal?
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