14 December 2012
The Guardian to get closer to readers away from Facebook
By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the guardian.co.uk
17 May 2012
Google makes search more human with Knowledge Graph
By Rachel Hawkes
Search engine Google has introduced new functionality to its search algorithm to provide answers to questions directly within the search results. With the launch of Knowledge Graph, Google say that it is going to help the user discover information more quickly and easily than ever before.
6 March 2012
Readying your Facebook Page for Timeline
By Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.
20 February 2012
A content strategy is crucial for social search
By Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
15 February 2012
What’s the interest with social network Pinterest?
By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.
1 February 2012
Is Really Simple Syndication (RSS) still relevant?
By Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?
30 January 2012
Checking claims on blog directory and search engine Technorati
By Tim Gibbon
It’s one thing creating a blog and publishing articles, but quite another making it visible ensuring that content is read. Technorati, arguably the most well-known blog directory and search engine is an obvious choice to submit your blog, but it is not always as easy as it sounds.
26 January 2012
How can understanding trends help with the economic recovery?
By Tim Gibbon
I’m always interested in spotting trends (what influences them and what they in turn influence), so I was quite chuffed to become part of the trend spotting club, helping me share what I stumble across. Happy Spotting might be where it’s at.
20 December 2011
The X Factor: Social media and the live shows infographic – Week 10
By Rachel Hawkes
Social media and The X Factor: what we learnt [infographic] from series 8 including Social media predicted the winner;; There’s no ‘hindsight bias’ here and Tulisa gains most Twitter followers for the first time in the series
19 December 2011
The X Factor social media live show finale analysis
By Rachel Hawkes
The infographic demonstrates how social media predicted the winner, girl band Little Mix, making X Factor history becoming the first group to win. In a X Factor first, Wembley was the venue for the final three contestants Marcus Collins, Amelia Lily and Little Mix performing in front of 10,000 super fans for the all important record deal and shot at the Christmas number one.
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