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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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25 April 2014
Elemental to present at Social Media in the Telecoms Sector Conference

Tim Gibbon, director Elemental By Tim Gibbon
Mobile network operators, telecom organisations and digital specialists are to meet in London for SMi Group’s the Social Media in the Telecoms Sector conference.

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Social Media in Utilities 2014 150x150

13 January 2014
Content marketing at Social Media in Utilities 2014

Tim Gibbon, director Elemental By Tim Gibbon
I’ll be attending Social Media in Utilities 2014 later this year and contributing to the content marketing panel along with Jeffrey Green Russell and Northern Powergrid.

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4 December 2013
WhatsApp updates iOS as it leads with 44% market share

Tim Gibbon, director Elemental By Tim Gibbon
Real-time messaging service WhatsApp updates iOS with fresh a look as it leads with 44 percent share of social messaging users across five markets.

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22 October 2013
BlackBerry takes a second crack at #BBM Android and iPhone rollout

Tim Gibbon, director Elemental By Tim Gibbon
Technology company BlackBerry is taking another bash at releasing BBM for Android and iPhone rolling out the app a via VIP list.

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3 September 2013
Microsoft to acquire Nokia devices and services for £4.6 billion

Tim Gibbon, director Elemental By Tim Gibbon
As Microsoft searches for new CEO it prepares to acquire Nokia devices and services for 5.4bn Euros ($7.2bn; £4.6bn) and grabs access to several patents via licenses.

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12 November 2012
A Bigger Bang! marketing event to arrive In London today

Tim Gibbon, director Elemental By Tim Gibbon
As maximising marketing activity and campaigns grows increasingly critical – learn how to do this more effectively at A Bigger Bang! a free to attend half-day event today.

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14 June 2012
Factiva on Twitter content curation and the devaluation of journalism

Tim Gibbon, director Elemental By Tim Gibbon
Dow Jones & Company Factiva shares how it curates from Twitter and the fallout from the devaluation of content and journalism due too expectations of free-only models

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Frost & Sullivan mastering the social media universe infographic image

8 June 2012
Frost & Sullivan seek to answer social media business questions

Tim Gibbon, director Elemental By Tim Gibbon
Frost & Sullivan compiles research to answer social media business questions and creates a mastering the social media universe infographic.

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Moshi Monsters to launch on mobile

23 May 2012
Popular social network for children Moshi Monsters goes mobile

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Mind Candy, the company behind Moshi Monsters, has today announced a partnership that will see the popular children’s social network on mobile and tablet devices for the first time.

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BBC technology IPO data visualisation

21 May 2012
Will Facebook be the beginning of the technology IPO crash?

Tim Gibbon, director Elemental By Tim Gibbon
Even before the recent Facebook IPO, there has been much speculation surrounding the future of dot coms. Not surprisingly, past the Facebook mania the debate has also turned to whether technology IPOs would experience boom and bust again.

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