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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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26 November 2013
The new face of Yahoo! News: Yahoo! boosts journalism team with Katie Couric

Tim Gibbon, director Elemental By Tim Gibbon
Yahoo! continues to build its journalism team with recent high profile hire Katie Couric as its new face of Yahoo! News.

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Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the

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14 June 2012
Salesforce Radian6 hooks up its monitoring service to Twitter firehose

Tim Gibbon, director Elemental By Tim Gibbon teams up with microblogging service Twitter allowing its social media monitoring tool Radian6 to access to 400 million public tweets per day

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Klout, Kred and Peer Index logos

30 April 2012
Has your social media graph got enough Klout?

Tim Gibbon, director Elemental By Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?

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Enchantment - The Art of Changing Hearts, Minds and Actions

25 October 2011
Book review: Enchantment by Guy Kawasaki; how I became enchanted

Tim Gibbon, director Elemental By Tim Gibbon
Having moved a few months back, I didn’t grasp the opportunity to read the review copy of Guy Kawasaki’s Enchantment, until recently (it was hidden away accidently whilst packing). It goes without saying that it’s an interesting read from the former Apple employee (on two separate occasions) and well-known figure that has experienced creating and managing successful businesses.

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Acas homepage

8 September 2011
Acas SMP interview on social media in business workplaces

Tim Gibbon, director Elemental By Tim Gibbon
Earlier this week Rachel highlighted Acas's newly released social media guidelines and how one in 10 businesses didn't have a social media policy. We've managed to bag an interview with Acas on its announcement.

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Happy birthday WWW

6 August 2011
Happy birthday WWW

Tim Gibbon, director Elemental By Tim Gibbon
Happy birthday dear WWW, happy to you! Another year on, how is the Web shaping and is social media reaching tipping point?

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