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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Guardian Facebook app

14 December 2012
The Guardian to get closer to readers away from Facebook

Rachel Hawkes, account director, Elemental By Rachel Hawkes
From Monday, 17 December the Guardian is radically changing how it interacts with its readers within Facebook, instead directing “social readers” to the

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Zuckerberg at f8 conference

22 September 2011
Big changes coming to Facebook: Timeline and verbs

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Big announcement called Timeline for Facebook. Zuckerberg described it as “All of your stories, all of your apps, a new way to express who you are.” It will also integrate with mobile, to create a more seamless user experience from mobile to web. Facebook has also announced the addition of verbs so you will be able to ‘read a book’ or ‘watch a movie.’

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