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London 2012 Paralympic Logo

1 September 2011
London 2012 Paralympics to be a truly digital Games

Rachel Hawkes, account director, Elemental By Rachel Hawkes
The International Paralympic Committee (IPC) has unveiled its social media guidelines, which it hopes will see the London 2012 Paralympic’s as a “truly digital Games.” Although actively encouraged to use social media throughout the Games, they are asked to abide by the guidelines set out in the document.

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