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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

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3 January 2013
Pinterest in lawsuit after claims it stole the idea for the site

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Popular visual pin board that was considered the new standout star in the social media world last year is preparing for a busy 2013. Pinterest ended the year with a lawsuit claiming the company stole ideas

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Nielsen Social Media Report

5 December 2012
Social media is coming of age says Nielsen

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Still growing exponentially and now an integral part of our day-to-day lives, social media is coming of age says a new report by Nielsen and NM Incite. The findings are released in the latest Social Media Report

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How people and populations are spending time online image

9 May 2012
How people and populations are spending time online

Tim Gibbon, director Elemental By Tim Gibbon
Ever wondered how people spend their time online? More importantly, where they hang out and for how long?

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Pinterest logo

15 February 2012
What’s the interest with social network Pinterest?

Tim Gibbon, director Elemental By Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.

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