1 May 2012
Why is the Taliban seen to be adopting more of a PR and social media approach?
Tim Gibbon
Is it a surprise that the Taliban is embracing social media to research and reach out to its audiences? Lets not fall into the false sense of security that social media wouldn’t be attractive to a range of individuals and groups regardless of whether their motives are sinister or not. But is it a new approach?
30 April 2012
Has your social media graph got enough Klout?
Tim Gibbon
As understanding social media grows increasingly important, social scoring is even more so. Should you care if your social graph has enough Klout?
14 March 2012
Visual.ly releases infographic creation tool Visual.ly Create
Tim Gibbon
Designers beware! Is a revenue stream creating infographics about to slip away from designers with infographic directory Visual.ly releasing its data visualization tool, Visual.ly Create?
6 March 2012
Readying your Facebook Page for Timeline
Tim Gibbon
Like it (ahem) or not, Facebook Pages is changing. 30 March 2012 is the date not only to remember, but also perhaps be proactive in modifying brand pages to be ready for the awesome force that is Facebook. Integricity has created its ‘10 things you need to know about revamped Facebook Pages infographic’ to get businesses up to speed.
23 February 2012
SES London presentation: Why content strategy is crucial for social search
Rachel Hawkes
Yesterday, I went along to the third day of Search Engine Strategies (SES London) to present ‘Why content strategy is crucial to social search.’ My aim was to give a practical walk through what content strategy is, why as marketers (and brands) we need to understand how social media and content has a role to play in how our customers discover us through search. Reinforcing that, as the only panellist based in the UK, through case studies on this side of the pond.
20 February 2012
A content strategy is crucial for social search
Rachel Hawkes
On Wednesday, I’ll be speaking at Search Engine Strategies in London about how a content strategy plays an important role in social search (and therefore the bigger search picture). Alongside two search marketers from America and Canada, my role on the panel will be very much geared along the communications route, focusing on how content strategy and social search fit into a wider marketing and PR plan.
15 February 2012
What’s the interest with social network Pinterest?
Tim Gibbon
For many, visual and photo sharing site Pinterest has just burst onto the social networking scene, reportedly building a 13 million user base in the last 10 months. But in reality, it’s been enjoying a loyal and growing following for quite some time. In the spirit of comparison, Visual.ly has created a Pinterest USA vs. UK infographic.
14 February 2012
State of the social media agency 2012 by InvestInSocial
Tim Gibbon
There’s never a shortage of lists when it comes to social media, particularly those listing and ranking social media agencies. Here’s another; social media directory InvestInSocial records over 920 social media type companies with 555 social media agencies leading the charge - creating the ‘State of the social media agency’ infographic 2012.
3 February 2012
Google quietly enables country specific blocking for Blogger
Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.
1 February 2012
Is Really Simple Syndication (RSS) still relevant?
Tim Gibbon
Really Simple Syndication (RSS) has been with us for a number of years and although it maybe a little grey around the sideburns, its role hasn’t changed. Although a lot of people still question the relevancy and necessity of RSS, it remains an essential element and make-up of the web, but why should we continue to make friends with it?
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