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The Elemental blog for all things comms, social media and more

Find an opinion on most things popular, or not. Whether it's content strategy, digital marketing, online PR, social media, search et al - it’s here.

Friends Reunited logo

10 April 2012
Social network Friends Reunited relaunches

Tim Gibbon, director Elemental By Tim Gibbon
Considered one of the grandfathers of UK social networks, Friends Reunited launched its new beta site late last month, but what now? Can the social network (which first launched in 2000) win back its mojo and win both new and old audiences?

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Reporters Without Borders

3 February 2012
Google quietly enables country specific blocking for Blogger

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Last week Twitter caused a bit of an international stir when it announced it could now block tweets on a per country basis. Yesterday, news that Google had in fact introduced the same thing three weeks earlier (on January 9th). Ironically, the day before Twitter announced its blocks, Reporters Without Borders released its index showing that Australia, the UK and the United States have less freedom of press this year than last.

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Hibe.com logo

7 October 2011
Privacy conscious Hibe.com on the future of social networks

Tim Gibbon, director Elemental By Tim Gibbon
In an interview with Brendan Charles, community manager at privacy conscious social network Hibe.com the Social Media Portal (SMP) learns more about other networks vying for user love.

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86% of users want social network Facebook to lose new changes

26 September 2011
86% of users want social network Facebook to lose new changes

Tim Gibbon, director Elemental By Tim Gibbon
How much does social network Facebook annoy users with frequent changes? Facebook is no stranger to change, which under different circumstances is never a bad thing. The social network often makes updates to its privacy policy, management of it and functionality (including it design), often under pressure resulting in changes that users reject.

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Diaspora Hibe.com Facebook Google+ image

26 September 2011
A fiery week in the social network world

Tim Gibbon, director Elemental By Tim Gibbon
They say that when it rains, it pours. It certainly was that kind of week within the social network world and the battle for user love. Hearing users described as products by Facebook’s CEO Mark Zuckerberg at its f8 conference was a first, even if it was developers conference. However, Facebook wasn’t the only social network with significant announcements.

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Facebook f8 developer conference x 150

22 September 2011
Facebook overhauls News Feed ahead of f8 conference

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Since Google+ launched in July, Facebook has seemingly been rolling out regular changes to its functionality and terms of use in an effort to stop the ‘death of Facebook’ chants. This most recent change, the third in 10 days, hasn’t been as well received as Facebook may have hoped – but they have historically struggled to win users over with any new change.

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Hibe.com logo

15 September 2011
Social networks focus on privacy and user preferences

Tim Gibbon, director Elemental By Tim Gibbon
"Who do you trust with your 'social media' information?" infographic is the latest privacy approach to win users over. Social network Hibe.com demonstrates how secure users information can be, and the steps they need to go through to delete a social networking account on its comparison infographic.

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Is love for Facebook waning?

24 August 2011
Is love for Facebook waning?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Is Facebook now deemed to be too big? As a society we tend to get behind someone when they're on their way up. We want them to succeed, we love an underdog don’t we? But... just don’t get too big. We don’t really like that. There’s been three significant developments that suggest Facebook is losing favour, and not just with those of us who are immersed in digital.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Rachel on should we change our expectations about online privacy?

Rachel Hawkes, account director, Elemental By Rachel Hawkes
Rachel on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine the big question.

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.net the big question - Should we change our expectations about online privacy?

1 January 2011
Tim on should we change our expectations about online privacy?

Tim Gibbon, director Elemental By Tim Gibbon
Tim Gibbon on whether we should be looking at changing online privacy expectations particularly with organisations like Facebook for .net magazine's the big question.

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