11 April 2013
Social media ad revenue to hit $11 billion in four years
By Rachel Hawkes
US Social media ads to grow by $6.3 billion by 2017 according to a new report published by research and advisory company BIA/Kelsey
4 October 2011
PwC reveals B2B companies failing in managing social media
By Tim Gibbon
Findings from a PriceWaterhouseCoopers (PwC) social maturity survey produced its new paper entitled ‘Uncovering B2B social media: Value, innovation and engagement’ revealing that although B2B companies were investing between $416,000 and $1.85 million in social media, but the infrastructure to manage it was not in place, nor were systems to measure its ROI.
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